Demand Generation [Marketing]

How to build a scalable customer acquisition system

Marketing is often seen as a black box. With endless channels to tackle (content, events, outbound emails, and ads, to name a few), where should early-stage enterprise startups even begin? And how do you convert marketing dollars into revenue?

This Enterprise Playbook outlines how to build out an early Marketing function, including how to build a customer acquisition “system,” scale it over time, and then measure success that aligns with weekly revenue goals and other top of mind business outcomes.

Additionally, Ryan hosted a Marketing Masterclass Webinar walking through this deck and elaborating on this topic. Watch the recording here.

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