As an enterprise founder, you know your product in and out, but go-to-market may keep you up at night.
Our Work-Bench Enterprise Playbooks are tactical guides that collate almost 10 years of working with best in class enterprise companies and the tactics needed to succeed in sales, marketing, procurement, SOC II, and more.
This Sales Playbook outlines a formula to help up-level discovery and demo calls to make them more efficient, productive, and overall successful in getting to the next stage of closing a prospect.
This template helps founders build a narrative around their go-to-market vision in order to generate investor interest when trying to fundraise a Seed round when there are no (or little) metrics to showcase.
We’ve found that technical founders selling technical products to the enterprise often fall into a common trap – over-indexing on product details vs. showing the business impact and value the product can deliver.
This Business Value Calculator helps sellers demonstrate the ROI of their product versus that of an home-grown tool by creating a business case, detailing how the product will impact the prospect’s business and why now more than ever is the right time to buy.
Read MoreRead MoreBuilding an open-source business requires founders to become familiar with their target developer ecosystem, spread awareness, and cultivate a community. This Playbook outlines 3 proven community strategies to grow an open-source business.
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