This template ‍helps founders build a narrative around their go-to-market vision in order to generate investor interest when trying to fundraise a Seed round when there are no (or little) metrics to showcase.

In this template, there are prompts on how to organize a narrative around customer discovery and qualification criteria, a go-to-market plan of attack, and overall company growth story. At this point, information might mostly (or entirely) be hypothetical and will likely evolve over time as you build out your product and get better acquainted with your ICP (ideal customer profile). However, giving Seed investors a glimpse into how you think, strategize, and understand the market is key in them visualizing your future scale.

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