General Tactics [Sales]

Technical Founders Selling Technical Products

We’ve found that technical founders selling technical products to the enterprise often fall into a common trap – over-indexing on product details vs. showing the business impact and value the product can deliver. 

This Enterprise Playbook outlines how technical founders can better sell a technical product to cross the finish line through five stages of the sales cycle, including messaging, discovery, buyer/org mapping, demoing, and enterprise readiness.

Additionally, we hosted a Sales Masterclass Webinar on this topic. Watch the full recording here.

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