After just a few years on the job, most CIOs will typically have heard ~100 sales pitches. And 7x CIO Mark Settle has heard the good, the bad, and the ugly.
Work-Bench
As thesis-driven, Seed-stage investors, we often diligence and invest in enterprise startups pre-revenue. This means founder’s often come to the table with no customer logos or clear-cut metrics to help us generate conviction.
Jonathan Lehr
Marketing is often seen as a black box. With endless channels to tackle (content, events, outbound emails, and ads, to name a few), where should early-stage enterprise startups even begin?
In today’s environment, it's critical to nail discovery and demo calls with prospective customers. This is often the make-it or break-it touchpoint that sets up the success of the rest of the sale process.
Over our decade helping fund, grow, and support early-stage enterprise software startups, we’ve seen the most difficult challenges and the most tactical solutions for scaling an enterprise startup.
Our November NY Enterprise Tech Meetup focused on a topic we’re particularly passionate about at Work-Bench: enterprise sales and go-to-market tactics.
For this Work-Bench Masterclass, we hosted Martin Gontovnikas, General Partner and B2B Growth Advisor at HyperGrowth Partners and former SVP Marketing and Growth at Auth0.
After 2 years of virtual Meetups, we finally closed out of Zoom and got back to action at our first IRL NY Enterprise Tech Meetup since the pandemic!
The founder journey typically comprises of conquering product-market fit, go-to-market fit, and then scaling.
Closing a Seed round is a huge milestone for any startup.
Kira Colburn
In this post, I set up useful guardrails that early stage (Series A or earlier) startups should consider when building their security programs that I’ve gathered from experts in the security community and elsewhere.
Kelley Mak
This post was originally published on The Data Source, my monthly newsletter covering the top innovation in data infrastructure, engineering and developer-first tooling. Subscribe here and never miss an issue!
Priyanka Somrah
We’re excited to introduce our new event series brought to you by our NY Enterprise Tech Meetup — the Enterprise Operator Masterclass!
First of all, congrats! After putting in the tremendous hard work of getting your enterprise startup off the ground and gaining some traction, you’ve closed your Seed round.
This month, we celebrated the 10th Anniversary of our NY Enterprise Tech Meetup! To honor our New York roots, we welcomed Brian Long, CEO and Co-Founder of one of NYC’s most exciting giants, Attentive, to our Zoom stage.
As the late stage investing landscape becomes more and more chaotic, the battleground for VCs has largely shifted to early stage. Today, there’s more institutional capital than ever chasing Series A’s from firms like Tiger Global and Insight Partners in addition to traditional Silicon Valley VCs.
At Work-Bench, we know customers are like oxygen for early-stage startups.
This month, Work-Bench, OpenView, Primary Venture Partners and Lerer Hippeau hosted the second of its four-part SaaS Growth Camp
As enterprise investors here at Work-Bench, investing at Seed II stage, we are obsessed with all things go-to-market and working alongside our founders to refine their early GTM and sales engine.
Jessica Lin
These Are the Doors You Should be Knocking On
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